Seek connection. I optimize my life for the people around me, for consistency and for recovery.
Hi, I'm Oly. I've run two marathons so far, Lisbon and Munich, and I'm training for the next one. I'm also building The B2B Answer, my SEO & GEO agency for B2B, industrial companies and SMEs. This is where I write about running, building a business, and thinking a little more clearly. Subscribe and I'll send you new posts.
Featured
All articlesWhy I’m Learning to Run Slower: on Level 2 Running Training
RunningWhen “Slow” Feels Harder Than “Fast”: A Lesson From Marathon Training
RunningPRM (People Relation Management)
EntrepreneurshipI Lived the Digital Nomad Dream for 5 Years – Now I’m Choosing Structure
EntrepreneurshipOptimistic Nihilism: Seeking Connection and Joyyyyyyyy
ThinkingOn the Power of Rest
ThinkingWhat I'm up to right now
Two long games at the same time: getting faster on the road by running slower most of the week, and building an agency that helps B2B and industrial companies and SMEs get found on Google and show up when buyers ask ChatGPT, Perplexity and Google's AI.
Running
Read all- Munich Marathon 2026: Why I Hit the Wall With a Low Heart RateOctober 2026
- Go for a run.April 2026
- When “Slow” Feels Harder Than “Fast”: A Lesson From Marathon TrainingAugust 2025
- When Tight Hamstring Muscles Don’t Need Stretching: They Need StrengthJuly 2025
- Earned High-Fives & Easter Feels: A Long Run StoryApril 2025
- How I Use ChatGPT to Track My Protein Intake as a RunnerApril 2025
- Why I’m Learning to Run Slower: on Level 2 Running TrainingApril 2025
Entrepreneurship
Read all- When I Added Arnold Schwarzenegger to My PRMMay 2025
- PRM (People Relation Management)May 2025
- I Lived the Digital Nomad Dream for 5 Years – Now I’m Choosing StructureMarch 2025
- The Quality Time Paradox: How Travelling Brought Me Closer to My PeopleDecember 2024
- On mentorship. What’s the one thing holding you back most in business?October 2024
- How I Quickly Create & Publish Blog Posts on the RoadOctober 2024
- The Lisbon Expat Show GuestOctober 2024

Why optimize for connection?
What matters at the end of life? I've spent quite some time listening to the stories of people who roamed the world for a long time. Pretty much everybody said the same thing: at the end of life, it matters to feel loved and to be at peace with your relationships.
So I optimize my life to build fulfilling connections, and to make the lives of the people around me better, as much as I can.
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Running, building a business, and the things I'm figuring out along the way. A few emails a month, no spam.
